︎Visual Experience
︎Daily Narratives
︎Play
︎About
©2025 Wenxin Zhao
EXIT Music Festival
User-Centered Design Criteria / Art Direction / BrandingThis project aims to explore what factors are the decision barriers to people deciding to plan to go to the Music Festival. Target audiences are 18-34 Chinese. Through Qualitative and Quantitative data to analyze users' needs and find the possible Target. The important thing is how to bring emotion into the design to create the atmosphere.
The Challenge:
This study creates an opportunity for the design team to consider what is users truly need. By learning multiple research methods to give comprehensive and thoughtful design criteria to alert and advise
the team.
This study creates an opportunity for the design team to consider what is users truly need. By learning multiple research methods to give comprehensive and thoughtful design criteria to alert and advise
the team.
Opportunity:
It aims to break down each decision barrier with personalized arrangements. Make consumers willing to step out of their doors to attend music festivals.
It aims to break down each decision barrier with personalized arrangements. Make consumers willing to step out of their doors to attend music festivals.
EMPATHY MAP
PERSONAS
USER JOURNEY MAP
